FACE Stockholm

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Hip tourists and New Yorkers in the know visit Swedish cosmetics retailer FACE Stockholm for their beauty-products fix. Unlike Sephora's cosmetic arsenal of name brands high and low, FACE offers its own products, developed over two decades, designed to beautify, soothe, amend, and enhance the gifts that nature gave you. Need a pumice stone or a glassy gloss? A shimmer of eye glitter—or the perfect blush brush? FACE is a full-service beauty emporium with a practiced Scandinavian cool; it's easy to ask questions and poke around in this low-pressure sales environment. Each intimate store location, furnished with quirky antiques, includes a fleet of professional makeup artists to help customers navigate the over 200 choices of lip color, 150 eye shadows, and myriad foundations, blushes, and tools. Models and working moms alike swear by the Magic Wand concealer; rosemary-scented aloe vera cleansing lotion refreshes, and a paintbox of shimmering eye dust and lip gloss await your wink and pucker. Despite all the sparkle and shine, the emphasis here is on clean, natural-looking makeup and effective botanical skin care. Stylish makeup and travel bags help keep everything organized. — Geeta Dayal