Profile

Gisselle Singleton founded Felicity in 2010 to cater to the specific needs of teen and tween girls. Before opening, Singleton, formally in corporate law, conducted surveys among her daughter’s friends to find out exactly what girls wanted in a salon. With six stations and five stylists, this bright and cheery space boasts white-washed walls and geometric-looking orange chairs. The services include cuts, highlights, relaxing treatments, updos, and manicures and pedicures. The salon uses Jane Carter and Glam and Glop products, as well as a line from Ellin Lavar, a celebrity stylist who mentored Singleton during the early planning stages. Parents aren’t totally excluded here—they can get their nails done on weekends. There’s also a snack bar, stocked with juices and healthier bites like baked chips, and free Wi-Fi. — Randi Eichenbaum