Official Website
nvperriconemd.com
Hours
Mon-Wed and Fri, 10am-6pm; Thu, 10am-8pm; Sat, 10am-6pm; Sun, closed
Nearby Subway Stops
6 at 68th St.-Hunter College
Payment Methods
American Express, Discover, MasterCard, Visa
Profile
Hollywood has Scientology, but for New Yorkers craving a higher order, there’s
Dr. Nicholas Perricone and his flagship Upper East Side
lifestyle center. The sleek two-story boutique boasts a troop of skincare and
diet specialists, all indoctrinated in the ways of best-selling author Dr.
Perricone whose key theory espouses that “aging is a disease.” The famous,
as-seen-on-TV cure employs a three-tiered approach: Manage diet and stress,
increase vitamin and mineral supplements, and buy a small dowry of skincare
products. For a three-figure fee, the center offers a consultation for
Perricone beginners: an hour with a certified nutritionist and a skincare
expert, a Starter Kit, some product samples, and a menu planner. While the
staff is extremely well versed in the Perricone method, the center projects a
slightly cult-like vibe: Here, the doctor’s theories and products are taken as
absolute truths, and his exorbitant product line (with branded olive oil) is relentlessly pushed as a panacea. Besides
one-on-one consultations, the lifestyle center also offers monthly seminars on
topics like “Beating Free Radicals.” Perricone himself does not keep an office
here where his visits are random and unannounced. — Faran Alexis Krentcil