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402 W. 50th St.,
New York, NY 10019
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Just a few steps from an increasingly swanky stretch of Ninth Avenue (where cafes serving artisanal cheese and tofu petit-fours are edging out dive bars and video shops), Gabriel’s Touch is a throwback to an earlier Hell’s Kitchen. Outside this no-fuss barbershop, an old-fashioned red-and-blue pole swirls and a sidewalk sandwich-board advertises services—and prices—that have been the same for years: $15 for a man’s haircut, a hot-towel shave, or a beard trim-and-shave combo. Inside, the shop is worn-looking but clean, with scuffed linoleum, a waiting area where customers leaf through stacks of magazines, and four black barber chairs where owner Gabriel Isaharov uses scissors and electric clippers to tidy up napes and sideburns.
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