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750 Sixth Ave.,
New York, NY 10010
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Mon-Sat, 10am-10pm; Sun, 10am-9pm
N, R, W at 23rd St.; F, V at 23rd St.; 1 at 23rd St.
American Express, Discover, MasterCard, Visa
With twelve locations in three boroughs, this national chain offers sunless tanning options citywide. The zero-ambience storefronts are best known for their proprietary stand-up HT booths, which filter more than 90 percent of UVB rays. (Most local shops house about fifteen of the signature booths.) The company’s fastest, priciest machine, the HT60 Ultimate 8-Minute Tan, promises an evenly bronzed bod in three to four sessions while lower-intensity booths can take five or six rounds to achieve a base color. The salons also have UV-free 6-Second Spray Tans for which self-tanner, bronzer, and moisturizer are applied in a vigorous, six-second burst. Single-session purchases are available, but the staff encourages proto–George Hamiltons and Donatellas to consider membership plans by the month, quarter, or year.
The Best of Beauty 2009
Metallic nails, make-your-own scents, free yoga classes, and a serious deep-tissue massage.