New York Magazine

Skip to content, or skip to search.

Skip to content, or skip to search.

Home > Fashion > Beauty > J'aime Day Spa

J'aime Day Spa

179 Madison Ave., 2nd fl, New York, NY 10016 40.747522 -73.983081
nr. 33rd St.   See Map | Subway Directions Hopstop Popup
212-684-1166 Send to Phone

  • Reader Rating:

    6 out of 10


    2 Reviews | Write a Review

  • Type: Spa
  • Services: Manicure/Pedicure, Skincare & Facials

Share this listing

Official Website


Mon-Wed, 11am-7pm; Thu, 11am-8pm; Fri, 10am-6pm; Sat, 10am-4pm; Sun, closed

Nearby Subway Stops

6 at 33rd St.

Payment Methods

MasterCard, Visa


While J’aime Adore offers a full menu of services—Guinot facials, mani-pedis, just-beyond-basic massages—it’s the spa’s four bikini waxes, on offer since 2005, that keep twenty- to fortysomethings steadily streaming into its first-floor space. From the palm-shaped chairs to the pedicure station’s bolstered banquette, the waiting area is decorated in sumptuous blue velvet, a direct contrast to the nine treatment rooms’ stark white finish. But most clients barely have time to take in the boutique-style decor, since silky smoothness is promised in T minus fifteen minutes. The strictly enforced promptness policy is legendary amongst J’aime Adore’s lunch-hour regulars, who depend on the spa’s eight estheticians to run a tight ship. Natasha, the thick-accented Ukranian owner and a former nurse, gloats that her nearly painless waxing technique is based on Lamaze breathing principles and self-waxing trails. She dramatically coaches inhalations and exhalations, complete with thigh pats and encouragement. Another unique touch: Baring all is not required for the French and Brazilian jobs, which can instead be done with a thong and some leg splaying that’s beyond modest, but not Penthouse pose-worthy. At the end, first-timers are matter-of-factly told that their significant others will love them, but they’ll “reeaaaallly love Natasha”—which may account for the spa’s 800-plus regular customers.


Appointments at J’aime Adore are often an exercise in patience, as popular estheticians are booked well in advance. Walk-ins are not the norm and not encouraged, so it’s best plan accordingly.

This minimalist spa offers a package that is anything but. The Rejuvenate includes an exfoliating honey-and-milk polish, a scalp massage, manicure, paraffin pedicure, and facial—all for $200. Wine is served with all packages (from $95).

Related Stories

Featured In