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The first U.S. outpost of this Athens-based beauty brand touched down in Soho in late 2007, bringing its natural potions infused with traditional Greek ingredients to an airy loft space next to Barneys Co-op. Reflective, honeycomb-patterned wallpaper claiming “Greek honey is best” casts a golden glow over the giftable wares, and the bright lighting and white tile décor evoke the feel of an immaculate bathroom. What began as a family-run homeopathic brand selling honey and aniseed throat lozenges has since expanded to include more than 200 natural skin- and hair-care products, all free of mineral oil, propylene glycol, and silicone. The bath potions and cosmetics incorporate a familiar array of herbs, flowers, and fruit with natural healing capacities, including an affordable wild-rose night lotion, pomegranate lip balm, and the brand’s best-selling guava body butter. Newbies scoop up prettily packaged face and body sampler kits for $25 (printed with Greek and English text), while well-groomed men browse the back shelves of absinthe shave cream and walnut face scrub. But the items that lure beauty buffs away from other nature-flaunting competitors are those that embrace Korres’s traditional Greek roots, like whipped yogurt lotion, fig scrub, quince body butter, and a sweet-scented face mask concocted from thyme and Greek honey. — Lauren Murrow