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568 Atlantic Ave.,
Brooklyn, NY 11217
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Mon-Sat, 9am-7pm; Sun, closed
2, 3, 4, 5, B, Q at Atlantic Ave.; D, M, N, R at Atlantic Ave.-Pacific St.
American Express, Discover, MasterCard, Visa
Islamic law prohibits alcohol on or in the body—that means no booze whatsoever, and no conventional, alcohol-based scents for observant, fashionable Islamic women. Madina, established in 1980, is the best-known of several Muslim-owned stores in Brooklyn that sell alcohol-free fragrances, both for its inventory and its easygoing, unpretentious vibe. Brightly colored bottles of intensely scented body oils line every cranny of the well-organized shop; customers can find anything from authentic Egyptian musk and Tunisian sandalwood to simulations of designer fragrances like Burberry Brit and Clinique's Happy, all at outstandingly low prices. Beyond the oils, many shoppers stock up on African black soap, which is rich in skin-smoothing shea butter. Madina also stocks a wide range of incense and decorative incense holders, herbal cosmetics, and oil burners.