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"Simplify your life!' advertises Malin + Goetz, the unisex Chelsea bath, body, and hair care boutique that looks like a Kiehl's-meets-a-spaceship hybrid. The brand's philosophy is simple: Each category (face, hair, body) requires only two products—one to cleanse and one to moisturize. (There are also fragrances, travel kits, and extras like scrubs, shaving creams, and sunscreen.) Also simple is the  store’s layout, which boasts shelves, bathed in watery blue light and packed with white bottles that are wrapped in the company's minimalist sans-serif text. Founders Andrew Goetz and Matthew Malin use a patented formula that replaces harsh soap with amino acids and glycerin, and adds naturally moisturizing plant extracts like peppermint oil and lavender to most creams. Standouts include the Eucalyptus Body Cleanser, which has a subtly stimulating smell and a satisfying lather; a Vitamin E Face Cream that's soothing and light; and the residue-free SPF 30. M+G might look like 2001:A Space Odyssey, but its products are no science fiction. Hopefully, you’ll see some of them in your near future. — Faran Alexis Krentcil