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27 E. 20th St.,
New York, NY 10003
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Thanks to extravagantly high ceilings, ornate pillars, and other architectural details left over from the building's former life as a synagogue, a styling at Marie Bové feels like a grand experience. Fittingly, the staff at this Aveda concept salon treats cutting and coloring with reverence: Each appointment starts with a thorough pre-shampoo consultation, and treatments are usually scheduled for a full hour so that no one—neither stylist nor client—feels rushed. Marie Bové, who opened the salon in the early eighties at the youthful age of 24 still runs the house. Her forte is short, clean precision cuts in the style of Vidal Sassoon, but the employees she hires run the gamut from classicists to, as she says, “Gen X guys.” By and large, however, the main customer base is professional women in their thirties who work in the many nearby offices. Clients often stop in on their lunch breaks or after work, but the real time to visit is on Thursday or Friday evenings when—if it's been that kind of week—the complimentary wine gets uncorked. What was once a back storage area is now a cozy treatment room where a friend of the owner offers brow shaping, waxing, and facials.
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