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With all of the clamoring over fancy day spas, fuzzy robes, and ultra-luxurious treatment options, it’s easy to think massages are only for relaxation. One trip to Physical Advantage, and you’ll feel differently. The massage therapists here are less interested in indulging you than in helping your body heal. As explained by owner Laurie Towers, “We don’t do foot rubbing. This is an injury rehabilitation business.” One look at her client list and you’ll know she’s serious: Broadway dancers, members of the Rockettes, and professional athletes from New York’s top teams come to Towers for help keeping their bodies in peak physical condition. A former professional body builder herself, Towers—who also has a degree in exercise science and is a graduate of the Swedish Institute—takes a no-frills approach. Instead of candles or exotic music, clients find a therapist (either the owner or one of her small crew) whose primary goal is to alleviate problems and help the body feel better, whether the client is dealing with a chronic condition or recovering from an acute injury. Massage techniques used include Swedish, deep-tissue, trigger-point therapy, and myofascial release; sessions are available in 30-, 60-, and 90-minute increments, although the latter two are recommended for optimum results. — Amanda Theunissen

Physical Advantage brings massage to the workplace through their “Knead a Break” program. Log on to the website for more details about onsite corporate massage.

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Best of New York Awards

• Best Massage (2003)