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Home > Fashion > Beauty > Pir Cosmetics

Pir Cosmetics

12 E. 86th St., Ste. 222, New York, NY 10028 40.722648 -73.9941
nr. Madison Ave.  See Map | Subway Directions Hopstop Popup
212-219-1290 Send to Phone

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Official Website


Mon-Sat, 11:30am-7pm; Sun, noon-7pm

Nearby Subway Stops

N, R at Prince St.; B, D, F, M at Broadway-Lafayette St.

Payment Methods

American Express, MasterCard, Visa


As a celebrity makeup artist on Canadian movie sets, Franchie Pir was constantly fielding requests to source the hard-to-find products he carried in his kit. He answered the beauty call in 2002, opening his first PIR Cosmetics store in Toronto’s Yorkville neighborhood and stocking a select group of niche, upmarket brands imported from Europe. His first U.S. store—opened in 2004 opposite the ever-popular Café Habana—is a lofted, colorful space complete with raw cement floors, antique-style displays, and funky cowhide rugs. In addition to the featured makeup lines presented up front (trying before buying is encouraged), PIR carries a rotating group of skincare options from the likes of Ole Henriksen, Saturnia, and Sundari. Despite the broad selection, you won’t find much overlap with beauty emporiums like Sephora; PIR’s mantra is as soon as a brand saturates the market, it’s phased off shelves in favor of something newer, fresher, and cultier. Founder and brow-guru Pir (the press has called him “the Picasso of brows”) visits the store two Saturdays per month for complimentary makeup applications and brow touch-ups.