A, C, E at 14th St.; L at Eighth Ave.
American Express, Discover, MasterCard, Visa
Swirled, brightly colored blocks of soap line the walls at this chandelier-lit bath and body shop, which peddles girly, sugary-scented soaps and scrubs for shoppers who often wander in fresh from Magnolia Bakery down the street. Francine Rivera opened Soapology in 2007, choosing stock free of additives like alcohol, animal byproducts, and artificial preservatives, and accented by all-natural ingredients like aloe, organic lavender, chamomile, and sea salt. Bars of soap are cut fresh from the loaf and wrapped in wax paper, while giftable bath products come in simple glass jars printed with Soapology’s vintage-inspired label. The shop’s moderately priced lotions, scrubs, and oils are available unscented, and staff will mix in a custom fragrance from aromas like tea leaf, oatmeal milk and honey, and pink grapefruit (they’ll even tweak the scent for free if you draw a bath and discover it’s not up to snuff). A white porcelain tub is stationed in the back of the shop to test out scrubs, sniff scents, and lather up soaps before you buy.
Indoor surfing, spinning lovefests, a luxurious pig-placenta facial, and more.