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1025A Third Ave.,
New York, NY 10021
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Since 2004, this self-proclaimed "boutique pharmacy" has supplied hard-to-find European skin-care lines and cosmetics to a discerning clientele. The small, family-owned shop contains three tall glass shelves, brimming on both sides with jars, bottles, and boxes. A regular spot for European spagoers and beauty buffs in search of that cult brand they first spied in Paris, the Cure does brisk business with products like Avene's Couvrance mosaic powder, Anthelious maximum-strength UV filtering sunscreen, Nuxe's additive-free facial cleansers, and Galenic skin-firming lotion. MenScience shaving products and Jack Black's aloe and sage cleansers are best sellers among the men's products. Many of the shop's customers are also expecting—several of the lines cater especially to pregnant women, like mild, moisturizing Belli Comfort body wash and Stretchmark Minimizing Cream—with other items geared toward children. Candles from Manuel Canovas and Tocca, Burt's Bees sets, and fragrances like Agent Provocateur are shelved against the walls for easy gift giving. The beauty supply shop doubles as a full-scale pharmacy, where they fill prescriptions while you browse and offer custom compounding services.