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408 E. 9th St.,
New York, NY 10009
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Yoko Ueno’s bright, white salon serves up bang-for-your-buck style that’s rare even in this bohemian corner of Nolita. In 2004, the petite Japanese-born stylist opened her namesake salon after gutting the space with her husband, Gi, who laboriously laid the gleaming white tile counter that, accessorized with stools, makes the waiting area feel like one of the haute hood’s continental-flavored cafés. The 450-square-foot space feels larger than it is thanks to a high pressed-tin ceiling, and Ueno’s eBay finds, like a collection of vintage Vogues and a cherry-red Herman Miller chair, add dashes of color. Clients—some rent-strapped locals, others bag-laden shopping pilgrims—perch on translucent-grey cutting chairs, attended by Ueno or one of three other Japanese stylists who make the customer’s vision their priority. Many of the neighborhood’s tattooed and accented denizens prefer shaggy, streaked dos, but Ueno’s team will also create the perfect “natural” blond. They shampoo with Malin + Goetz products—on offer above a white sixties Kelvinator fridge—and use Kérastase and a rotating cast of Japanese lines for ultra-rich conditioning treatments.
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