Profile

It’s a bit surprising for something so knowingly cool to surface in midtown, but this sleek spot has the freshest design north of Tribeca—or this side of Reijkavik. Renovations in 2002 streamlined the slate-floored lobby lounge, which now boasts modular leather cowhide seating, subdued lighting and sounds of electronica. With clean lines and expansive views, the airy, soundproofed rooms offer custom furnishings, such as dresser drawers built into the foot of the bed, as well as duvets with subtle geometric prints, flat-screen TVs, and Aeron desk chairs. As the hotel’s name implies (the "flat" here translates to "apartment"), the large rooms have a residential feel, and feature kitchenettes and spacious bathrooms; corporate or long-term rates are also available. For a bite, guests may choose Moda, the contemporary Italian lobby restaurant, or the outdoor setting of Moda Outdoors, situated under a glass-topped breezeway between buildings. Excellent restaurants and numerous attractions wait outside the hotel doors. — Karen Hudes

Its sophisticated design is soothing to the senses, and its central location is ideal for business, art and theater-going.

Cons
It may be too sleek for Mom, Pop and the kids.