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Herald Square Hotel

19 W. 31 St., New York, NY 10001 40.74694 -73.986833
nr. Fifth Ave.   See Map | Subway Directions Hopstop Popup
212-279-4017 | 800-727-1888 | Fax: 212-643-9208 Send to Phone

  • Price Range: Inexpensive, Moderate
  • Reader Rating: Write a Review
  • Type of Hotel: Boutique Hotel

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Sample Room Rates

Standard room, $99-$299; queen, $129-$299; large double room, $199-$299

Official Website

Nearby Subway Stops

B, D, F, M, N, Q, R at 34th St.-Herald Sq.; N, R at 28th St.


  • Nearby Parking Lots - Validated

Payment Methods

American Express, Discover, MasterCard, Visa

Hotel Amenities

  • Concierge
  • Internet Access
  • Laundry
  • WiFi Service

Room Amenities

  • Hair Dryer
  • In-Room Safe
  • Internet Access
  • Non-Smoking Rooms
  • TV
  • WiFi service


With its cherub-adorned entryway and stark white façade, the Herald Square Hotel is a bit of a sore thumb among the cluttered storefronts of West 31st Street. The exterior cherubim and the duplicates dotting the hotel walls are a holdover from the building's prior role as Life Magazine headquarters in the early 20th century. Framed magazine covers and black-and-white photographs of Life bigwigs in the lobby also pay homage to the hotel's history. Although the building has since been renovated, the rooms are a bit cramped, minimally decorated and lack character and charm; the modestly-sized bathrooms have graying tile floors and basic white fixtures. The Herald Square does have its share of perks, though: the air-conditioned rooms come equipped with satellite television, free wireless Internet access, decent views of the surrounding buildings, and, in most cases, a private bathroom.


Laundry facilities off the lobby.

No-frills décor and the possibility of sharing your bathroom with a stranger.

Claim to Fame
The upper floors of the building were the former studios of artist Charles Gibson, creator of the famous Gibson Girl.

Visit a Neighborhood

NYC Hotel Guide