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19 W. 31 St.,
New York, NY 10001
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Standard room, $99-$299; queen, $129-$299; large double room, $199-$299
B, D, F, N, Q, R, V, W at 34th St.-Herald Sq.; N, R, W at 28th St.
American Express, Discover, MasterCard, Visa
With its cherub-adorned entryway and stark white façade, the Herald Square Hotel is a bit of a sore thumb among the cluttered storefronts of West 31st Street. The exterior cherubim and the duplicates dotting the hotel walls are a holdover from the building's prior role as Life Magazine headquarters in the early 20th century. Framed magazine covers and black-and-white photographs of Life bigwigs in the lobby also pay homage to the hotel's history. Although the building has since been renovated, the rooms are a bit cramped, minimally decorated and lack character and charm; the modestly-sized bathrooms have graying tile floors and basic white fixtures. The Herald Square does have its share of perks, though: the air-conditioned rooms come equipped with satellite television, free wireless Internet access, decent views of the surrounding buildings, and, in most cases, a private bathroom.
ProsLaundry facilities off the lobby.
Cons
No-frills décor and the possibility of sharing your bathroom with a stranger.
Claim to Fame
The upper floors of the building were the former studios of artist Charles Gibson, creator of the famous Gibson Girl.
A Guide to the New Hotel Glut
There’s never been more lodging here, and the rooms have never looked this good.