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286 Madison Ave.,
New York, NY 10017
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Mon-Fri, 7am-9pm; Sat, 11am-7pm; Sun, closed
4, 5, 6, 7, S at Grand Central-42nd St.
$7.50-$10
American Express, Discover, MasterCard, Visa
Not Accepted
34th St. to 46th St., Third Ave. to Seventh Ave.
4Food is a conceptual fast food restaurant with a self-described goal of "de-junking fast food.” Theoretically, this is a good idea, but the execution is overly complicated and ultimately, underwhelming. A curious patron of 4Food would be wise to research the restaurant before entering the futuristic tri-level space, located just a few blocks from Grand Central Station. A typical burger order is divided into seven different parts, each with a multitude of options. There is a meal to please everyone, even the strictest of vegans, who might like the surprisingly flavorful rice-based bun option. All seven varieties of patties are doughnut-shaped, with hollow centers, and there are almost twenty different “scoop” options to fill the hole, including a (slightly spicy) chipotle hominy, eggplant Parmesan, and roasted Brussels sprouts. Factor in cheese, condiments, veggie-related “add-ons” and the result is a very complicated burger. An interactive online ordering system makes the process less daunting, but 4Food is proof that there is such a thing as too much choice.
Recommended DishesCustom burger, $5; roasted roots, $3
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