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99˘ Fresh Pizza

Critic's Pick Critics' Pick

151 E. 43rd St., New York, NY 10017 40.751811 -73.974748
nr. Third Ave.  See Map | Subway Directions Hopstop Popup
212-922-0257 Send to Phone

  • Cuisine: Pizza
  • Price Range: $

    Key to Prices and ratings

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Photo by Ben Stechschulte/Redux for New York Magazine

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Hours

Mon-Thu, 9:30am-4:30pm; Fri-Sat, 9:30am-5:30pm; Sun, 9:30am-4pm

Nearby Subway Stops

4, 5, 6, 7, S at Grand Central-42nd St.

Prices

$1

Payment Methods

Cash Only

Profile

We are not Harvard-trained behavioral economists, but we do know enough to tell you that when a dining establishment makes a good slice of pizza for 99 cents, the chances are excellent that there’s going to be a rabble of slavering slice hounds beating down its door. Such has proved to be the case at 99˘ Fresh Pizza, the second hole-in-the-wall branch of a slice-joint concept so foolproof, so compelling, that the elusive owner—who goes only by Abdul—has decided to spell it out in the name. Don’t get the wrong idea. Di Fara’s—or even the old Joe’s—this ain’t. The cheese is standard-issue Polly-O or its equivalent, the sauce is not made from D.O.P. San Marzano tomatoes picked and canned by Italian peasants, and the crust is a little pale and lacking in character. But the pizza is fresh as advertised owing to the high rate of turnover, and it has a decent, ungloppy balance. And even though Abdul may have cannily neglected to mention anywhere that, with tax, a 99-cent slice actually works out to $1.07, who’s complaining?

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