Profile

Joining the Hope & Anchor diner and 360 bistro in the hinterlands of Red Hook, Baked brings the erstwhile rough-and-tumble neighborhood what it’s been sorely lacking—homemade chocolate marshmallows and oodles of buttercream frosting. If the bakery’s artsy aesthetic seems familiar—not to mention its logo’d T-shirts and hoodies—it’s because the owners all come from fashion and advertising backgrounds, and one of them was a founding partner at Chocolate Bar, the West Village’s uber-hip candy shop. Despite this provenance, Baked aspires to be a cozy neighborhood hangout, furnishing residents and intrepid day-trippers alike with breakfast scones, cinnamon brownies, and specialty cakes like the Red Hook Red Hot. A light lunch menu of soups, salads, and sandwiches is also available. — Rob Patronite and Robin Raisfeld