• East Japanese Restaurant

  • Japanese/Sushi $9.50-$18.50
  • 366 Third Ave.
    New York, NY 10016
  • Neighborhood: Gramercy
  • Phone: 212-889-2326

This outpost of the Japanese chainlet East is the place to take an impulse-buyer friend, because the method of dining involves snatching small plates from a conveyor belt as whimsy strikes. Pricing is distinguished by the color and pattern of the plate—most range between $1.25 and $6—and waiters tally up the bill based on the number of plates stacked in front of you. The vibe is noisy but relaxed, juxtaposing the traditional with the funky. Beneath a mural showing serenely waving rice fields, eager professionals vie for counter space with fashionably dressed Japanese customers. Anything off the conveyor belt is good: inside-out tuna maki with a mild mayonnaise sauce and scallions, glistening eel, sweet rice balls thickly spread with chestnut paste. There's edamame to munch on, plus seaweed salad, battered fish cakes, and sweet pastel-colored mochi balls. On the full menu are reliable mainstays, such as chicken yakitori, delicately sautéed vegetable gyoza, and rather heavily battered tempura served with a tangy ponzu sauce. Bento boxes, with hot and cold dishes, are popular. If you're blessed with children who love raw fish, this is a fun place for them to watch their meal ride the merry-go-round or to watch the sushi chef in action. And because prices are relatively gentle, your impulse-buyer friend can keep shopping afterwards.

  • Hours

    Mon-Thu, noon-11pm Fri, noon-11:30pm Sat, 1pm-11:30pm Sun, 1pm-10:30pm

  • Prices


  • Payment

    American Express MasterCard Visa

  • Special Features

    Delivery Lunch Take-Out Open Kitchens / Watch the Chef Private Dining/Party Space

  • Alcohol

    Sake and Soju Full Bar

  • Reservations

    Accepted/Not Necessary

  • Delivery Area

    16th St. to 36th St., First Ave. to Park Ave.

  • Delivery Hours

    Mon-Fri, noon-10pm Sat-Sun, 1pm-10pm

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