N, R at 28th St.
This venue is closed.
Jeffrey Chodorow's FoodParc might have perfected high-concept digital dining. The multi-counter, quick-serve spot was designed by Academy Award–winning set designer Syd Mead (he was responsible for Blade Runner!), though for all its futuristic flourishes the restaurant is essentially a food court. Four counters churning out a mix-and-match collection of shamelessly unhealthy fare — think pastrami egg rolls or pasta served on a plate made out of bread — which you order via an impressively intuitive touch-screen computer system that text messages you when your food is ready.
As for the food itself, there's a wealth of
options. Americana stand 3Bs builds its menu around small, slightly
Shake Shack–esque LaFrieda-blend burgers, and a build-your-own
grilled-cheese selection. The entrée sandwiches are good enough, but
it's the "Bacon Snack" — three thick-cut pieces of sugar-coated
Nueske's bacon with a cherry-barbecue dipping sauce — that seems likely
to be the breakout star. At Asian-fusion counter Red Farm (which is
already considering expansion), menu designers Ed Schoenfeld and Joe Ng
offer dumplings, noodles, and the aforementioned pastrami-filled egg
rolls (also available with bacon). Italian spot Fornetti serves
straightforward pastas and salads, with the gimmick that they're all
served on top of flatbread that, even for salads, can be generously
topped with a rich aïoli. The fourth counter, where you can pick up
coffee drinks, baked goods, and gelato, is wisely excluded from the
touch-screen ordering system: This is for folks who want to pop in for
a latte and muffin and don't want to deal with all the techie