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Home > Restaurants > ING Direct Café

ING Direct Café

45 E. 49th St., New York, NY 10017
nr. Madison Ave.  See Map | Subway Directions Hopstop Popup
866-692-2233 Send to Phone

  • Price Range: $

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  • Cuisine: Cafes, Coffeehouse
Photo by Shanna Ravindra

Official Website

ingdirect.com

Hours

Mon-Fri, 7am-6pm; Sat-Sun, closed

Nearby Subway Stops

6 at 51st St.; E, V at Lexington Ave.-53rd St.

Prices

$1.50-$3

Payment Methods

American Express, Discover, MasterCard, Visa

Special Features

  • Take-Out

Alcohol

  • No Alcohol

Reservations

Not Accepted

Profile

Unlike coffee shops that ply patrons with frothy drinks and chocolate-drizzled éclairs, this bi-level café has a less-caffeinated mission in mind: virtual banking. Knowledgeable baristas pull double duty here, ringing up cups of Peet’s coffee and prepackaged baked goods while selling customers on the benefits of ING Direct’s high-interest-rate savings accounts. Curious patrons can hop online to open or check an account at one of six computer stations—which offer free Internet access, of course—or skim the brochures strategically scattered near the window-side couches and the upstairs tables. And if, for some odd reason, you simply can’t get enough of ING’s trademark electric orange, endless stacks of branded products, ranging from fleece vests and backpacks to lunch boxes and soccer balls, are available for purchase. There’s even a toy Savings Machine (a combination calculator, clock, and piggy bank) that encourages mini-accountants to get in on the banking action.

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