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968 Third Ave.,
New York, NY 10022
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Unlike coffee shops that ply patrons with frothy drinks and chocolate-drizzled éclairs, this bi-level café has a less-caffeinated mission in mind: virtual banking. Knowledgeable baristas pull double duty here, ringing up cups of Peet’s coffee and prepackaged baked goods while selling customers on the benefits of ING Direct’s high-interest-rate savings accounts. Curious patrons can hop online to open or check an account at one of six computer stations—which offer free Internet access, of course—or skim the brochures strategically scattered near the window-side couches and the upstairs tables. And if, for some odd reason, you simply can’t get enough of ING’s trademark electric orange, endless stacks of branded products, ranging from fleece vests and backpacks to lunch boxes and soccer balls, are available for purchase. There’s even a toy Savings Machine (a combination calculator, clock, and piggy bank) that encourages mini-accountants to get in on the banking action.
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