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Home > Restaurants > Juice Generation

Juice Generation

644 Ninth Ave., New York, NY 10036 40.760429 -73.991113
nr. 45th St.  See Map | Subway Directions Hopstop Popup
212-541-5600 Send to Phone
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  • Cuisine: Juice/Smoothie, Soup & Sandwich
  • Price Range: $

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Official Website


Mon-Sat, 8am-9pm; Sun, 9am-9pm

Nearby Subway Stops

A, C, E at 42nd St.-Port Authority Bus Terminal



Payment Methods

American Express, Discover, MasterCard, Visa

Special Features

  • Breakfast
  • Lunch
  • Take-Out


  • No Alcohol


Not Accepted


Mounds of fresh fruit line the back walls of these health-conscious juice bars, where the drink menus read like a nutritious cocktail list, from wheatgrass shots to nourishing concoctions that would impress a seasoned mixologist. Smoothies range from refreshing (Pomegranate) to rich (Peanut Butter Split). Ingredients bring a global flavor: The Tropical Mangosteen smoothie makes Generation one of the few city spots serving the Southeast Asian fruit; some hot blends are based on Organic Yerba Maté tea from South America. A rotating array of organic soups are made daily, so while sandwiches and salads taste fresh for being pre-made, they lack the excitement of the liquid assets. If you’re craving something you can’t slurp, try the especially moist pumpkin muffins made with soy protein.

Recommended Dishes

Organic roasted red pepper soup, $4.95/$5.45; tropical mangosteen smoothie, $5.95; peanut butter split, $5.95; soy protein pumpkin muffin, $1.75