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Home > Restaurants > Masa

Masa

Critic's Pick Critics' Pick

Time Warner Center
10 Columbus Cir., 4th fl, New York, NY 10019 40.767708 -73.982284
nr. Eighth Ave.  See Map | Subway Directions Hopstop Popup
work212-823-9800 Send to Phone

  • Cuisine: Japanese/Sushi
  • Price Range: $$$$

    Key to Prices and ratings

    Upscale
    • Almost Perfect
    • Exceptional
    • Generally Excellent
    • Very Good
    • Good
    Cheap Eats
    • Best in Category
    • Excellent
    • Delicious
    • Very Good
    • Noteworthy
    • Very Expensive
    • Expensive
    • Moderate
    • Cheap
  • Critics' Rating: *****

    Key to Prices and ratings

    Upscale
    • Almost Perfect
    • Exceptional
    • Generally Excellent
    • Very Good
    • Good
    Cheap Eats
    • Best in Category
    • Excellent
    • Delicious
    • Very Good
    • Noteworthy
    • Very Expensive
    • Expensive
    • Moderate
    • Cheap
  • Reader Rating:

    8.0 out of 10

      |  

    5 Reviews | Write a Review

Photo by Mark Peterson

Official Website

masanyc.com

Hours

Tue-Sat, 6pm-9pm; Sun-Mon, closed

Nearby Subway Stops

1, A, B, C, D at 59th St.-Columbus Circle

Prices

$400 prix-fixe

Payment Methods

American Express, MasterCard, Visa

Special Features

  • Celeb-Spotting
  • Hot Spot
  • Notable Chef
  • Prix-Fixe
  • Special Occasion

Alcohol

  • Sake and Sojou
  • Full Bar

Reservations

Required

Profile

Masa Takayama, the illustrious sushi god from L.A., came to New York with a uniquely Japanese, if slightly insane proposition: that a meal of the highest quality is worth almost any price. It turns out he’s right, but only under the most specific Rashomon-like conditions. Whatever you do, sit at the bar of this quirky, lavishly overpriced little restaurant (not at the dinky, dimly lit tables), preferably in front of Masa himself (not one of his acolytes). The ensuing spectacle, complete with risotto folded with uni and truffles, Kobe-beef sukiyaki, and slabs of foie gras cooked in a little shabu-shabu pot, is part nourishment, part entertainment, and part ancient performance art. It’s not just a meal, it’s an event—well worth the $400 cost of a single omakase dinner (before the sakes are factored in), and as different from the average dining experience as a TV rerun is from a first-rate Broadway show.

Note

Reservations are taken the first week of the month for the following month only—the only seats that matter are those at the bar in front of the chef. The dinner tasting menu costs a minimum of $400 per person and does not include tax, tip, or drinks. Or you can try Bar Masa next door, which has a no-reservation policy and far gentler pricing.

Recommended Dishes

Prix-fixe, $400.

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Recipes at Masa

8.0 "Recommended"
Average Reader Rating
on a Scale of 10
Write Your Own Review
80% Would you go back?
80% Would you take a date?
20% Would you take kids?
60% Would you go on business?
60% Would you go on a special occasion?
Food: 9.0
Service: 9.0
Décor: 7.6
Value: 7.0
Masa

A sublime experience

theschlo from 11216 | Posted on 12/17/08

Overall Rating: 109 (Highly Recommended)
Food: 10
Service: 10
Décor: 7
Value: 8

If service, or the temperament of Masa himself, is ever less than exceptional, I did not experience it on my visit. I was able to get a reservation at the counter for the same day I called, and from the minute we walked in everything was incredible. The food shines above and beyond any other Japanese/sushi restaurants I've been to in NYC. Each piece of sushi is crafted to be something unique, with the addition of other flavors depending on the type of fish you're being served. Is it worth it? Yes, because you won't have this experience anywhere else, and the menu is comprised of only the best, seasonal items. You can't rationalize the cost per person, it's irrelevant. If you're thinking of splurging - do it, if only once in your life.

Masa

Emperor's New Sushi

johnnykluv from 97212 | Posted on 3/28/07

Overall Rating: 104 (Not Recommended)
Food: 5
Service: 9
Décor: 3
Value: 2

Everyone laughed at me for going here on my own because of the price and I did not have the last laugh. Why they put this in a mall is beyond me--it is in NYC, not the suburbs. The decor is bland. The sushi chef was excellent and very pleasant and polite. It is a sushi tasting menu so that if you are still hungry, tough luck. "That's it," were the chef's final words to me after the last piece. Some of the pieces were quite memorable and exquisite at the time, but as a chef in the region said, "A lot of expensive seaweed and rice." I would not go back, yet I would go back to Yasuda for the sushi despite their rush act and rudeness because of the sushi. I knew what I was getting into with the price here but in the end it didn't justify the food.

Read All 5 Reviews >>

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