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Home > Restaurants > New Ashiya

New Ashiya

167 First Ave., New York, NY 10003 40.728979 -73.984342
nr. 10th St.   See Map | Subway Directions Hopstop Popup
212-505-7599 Send to Phone

  • Cuisine: Japanese/Sushi
  • Price Range: $$

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  • Reader Rating:

    4 out of 10


    1 Reviews | Write a Review

Photo by Kathryn Yu

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Official Website

Nearby Subway Stops

L at First Ave.; 6 at Astor Pl.; N, R at 8th St.-NYU



Payment Methods

American Express, MasterCard, Visa

Special Features

  • Delivery
  • Dine at the Bar
  • Good for Groups
  • Late-Night Dining
  • Lunch
  • Private Dining/Party Space
  • Take-Out


  • Beer and Wine Only
  • Sake and Soju


Accepted/Not Necessary

Delivery Area

Delancey St. to 25th St., Ave. C to Sixth Ave.


This venue is closed.

This new incarnation of Sandobe offers the same ample space, reasonable prices, and serviceable sushi as sister establishment Jeollado. The selling point here is the (permanent) half-off pricing on all sashimi, sushi, and maki rolls. The Justin special roll has real crabmeat clustered in a dry, slightly sweet center and topped with various iterations of tuna, salmon, eel, and shrimp. Kitchen entrées focus on Japanese-American classics like tempuras, katsus, and noodles. Miso soup is nutty and thick with seaweed. Age tofu’s light breading serves as a crisp counterpoint to its rich center; bonito strands and ginger sauce provide flavor for the curd. Inexpensive bento boxes emphasize teriyakis, the light sauce buoyed with onion and mushroom. Not only the low prices, but the all you can eat and drink specials, the late hours, and the proximity to NYU dorms attract a lively clientele, spread across a high-ceilinged space. Dark wood floors and tables fill three discrete rooms. The rear section is skylit and purple, the middle wood-paneled and adorned with pottery, and the front holds a short sushi bar and a goldfish aquarium.

Recommended Dishes

Age tofu, $4.50; Justin roll, $5.75; chicken teriyaki bento box, $17