Skip to content, or skip to search.

Skip to content, or skip to search.

Home > Restaurants > Primehouse New York

Primehouse New York

Critic's Pick Critics' Pick

381 Park Ave. South, New York, NY 10016 40.74255 -73.984603
at 27th St.  See Map | Subway Directions Hopstop Popup
212-824-2600 Send to Phone

    Reserve a Table

  • Cuisine: Steakhouse
  • Price Range: $$$$

    Key to Prices and ratings

    Upscale
    • Almost Perfect
    • Exceptional
    • Generally Excellent
    • Very Good
    • Good
    Cheap Eats
    • Best in Category
    • Excellent
    • Delicious
    • Very Good
    • Noteworthy
    • Very Expensive
    • Expensive
    • Moderate
    • Cheap
  • Critics' Rating: **

    Key to Prices and ratings

    Upscale
    • Almost Perfect
    • Exceptional
    • Generally Excellent
    • Very Good
    • Good
    Cheap Eats
    • Best in Category
    • Excellent
    • Delicious
    • Very Good
    • Noteworthy
    • Very Expensive
    • Expensive
    • Moderate
    • Cheap
  • Reader Rating:

    8 out of 10

      |  

    7 Reviews | Write a Review

Photo by Noah Sheldon for New York Magazine

Share this listing

Official Website

primehousenyc.com

Nearby Subway Stops

6 at 28th St.

Prices

$30-$75

Payment Methods

American Express, Discover, MasterCard, Visa

Special Features

  • Brunch - Weekend
  • Business Lunch
  • Kids' Menu
  • Lunch
  • Private Dining/Party Space
  • Take-Out
  • Design Standout
  • Online Reservation

Alcohol

  • Full Bar

Reservations

Recommended

Profile

This venue is closed.

Nothing in the restaurant world lends itself to over-the-top self parody quite like a steakhouse. So you have to admire Stephen Hanson for at least choosing his gimmicks carefully. You will find no weaponry dangling from the rafters of Hanson’s steakhouse, Primehouse New York, and the menu is mercifully free of Kobe or Wagyu beef. There is, however, a discreet “Himalayan Salt Room” where special cuts of “limited availability” are set to age. And as far as I know, Primehouse is alone among local steakhouses in having its own Black Angus stud bull, named Prime, who lives on a farm in Kentucky, where he works tirelessly to sire choice beef cattle on the restaurant’s behalf.

Hanson is running a global brand now (his B.R. Guest restaurant group partnered with the international Starwood hotel chain), and if everything goes according to plan, Prime the Bull should be busy for years to come. The large stripped-down space on lower Park Avenue seems to be designed with an international franchise in mind, and looks like it could be anywhere from Vegas to Dubai. The walls of the barn-size bar area are covered in black ceramic tiles and devoid of the usual steakhouse pictures of cowpokes and steers. Nor are there folksy decorations in the lofty, grandly impersonal dining room, which looks almost antiseptically polished and clean, and also slightly monolithic, like the anteroom to some grandiose Shanghai bathhouse, or the inner sanctum of King Tut’s tomb. Diners sit in curved, black-leather banquettes, hefting big, Bowie-size steak knives, and as dinner progresses, processions of waiters stream through tall, curved archways at the ends of the room like extras on a movie set.

The steaks, for their part, are transported to the table on narrow wooden trolleys, without sauces for the most part (those cost extra) or side dishes (extra, too). But the price of entry to any reputable steakhouse is high these days, and if you have the appetite, and the cash, Prime the Bull generally won’t let you down.

Note

The restaurant is open for lunch and weekend brunch; try the sandwich made with 28-day-aged rib eye.

Ideal Meal

Beet-and-goat-cheese salad, 35-day-aged bone-in strip steak, duck fat hashed-browns, bananas Foster sundae.

Related Stories

New York Magazine Reviews

Featured In

Advertising
Advertising