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Home > Restaurants > Pure Food and Wine

Pure Food and Wine

Critic's Pick Critics' Pick

54 Irving Pl., New York, NY 10003
nr. 17th St.  See Map | Subway Directions Hopstop Popup
212-477-1010 Send to Phone

    Reserve a Table

  • Price Range: $$$

    Key to Prices and ratings

    Upscale
    • Almost Perfect
    • Exceptional
    • Generally Excellent
    • Very Good
    • Good
    Cheap Eats
    • Best in Category
    • Excellent
    • Delicious
    • Very Good
    • Noteworthy
    • Very Expensive
    • Expensive
    • Moderate
    • Cheap
  • Critics' Rating: *

    Key to Prices and ratings

    Upscale
    • Almost Perfect
    • Exceptional
    • Generally Excellent
    • Very Good
    • Good
    Cheap Eats
    • Best in Category
    • Excellent
    • Delicious
    • Very Good
    • Noteworthy
    • Very Expensive
    • Expensive
    • Moderate
    • Cheap
  • Reader Rating:

    7.9 out of 10

    15 Reviews | Write a Review

  • Cuisine: Juice/Smoothie, Health Food, Vegetarian/Vegan

Official Website

purefoodandwine.com

Hours

Daily, 5:30pm-11pm

Nearby Subway Stops

4, 5, 6, L, N, Q, R, W at 14th St.-Union Sq.

Prices

$23-$27

Payment Methods

American Express, Diners Club, MasterCard, Visa

Special Features

  • Good for Groups
  • Outdoor Dining
  • Take-Out

Alcohol

  • Beer and Wine Only
  • Sake and Sojou

Reservations

Recommended

Profile

Pure is vegetarian and vegan. It serves "raw food"—organically grown fruits, vegetables, and herbs. The kitchen has no ovens, range hoods, or gas. Dishes are prepared in blenders and dehydrators, with plenty of diligent chopping and whisking. Nothing edible is heated to more than 118 degrees. Pigging out (pardon the expression) won't fatten you up, slow you down, or clog any number of things. Bet you're salivating now. But there's something seductive about being guided by an undeniably healthy looking staff cheerfully committed to a cuisine devoted to upliftment. More important, there's something life-affirming about discovering that such cuisine is not only great at wrestling deep-seated toxins, but also pretty amazing in its versatility, blasts of freshness, and its ability to both startle and gratify. You probably don't think a chocolate ganache without eggs, butter, or sugar could satisfy. But a cuisine too many assume is about denial can offer up awfully sweet rewards. — Hal Rubenstein

Weddings

This trendy restaurant has decadent health food and a garden deck that’s perfect for small weddings. The food—organic, vegan, and raw—is prepared to perfection, and even the tap water is purified through a high-end filtration system. From $100 per person.

Recommended Dishes

Sangria, $12; spicy Thai lettuce wraps, $13; sea vegetable salad, $14; tomato and zucchini lasagne, $24; tortillas with chili-spiced beans, $24; dark chocolate layer cake, $15

Related Stories

New York Magazine Reviews

Best of New York Awards

Featured In

Recipes at Pure Food and Wine

Reader Ratings

7.9 "Recommended"
Average Reader Rating
on a Scale of 10		 Write Your Own Review

Raw and Expensive

PerryParis from 10014 | Posted on 4/26/09

Overall Reader Rating: 9 (Highly Recommended)
Food: 10
Service: 6
Décor: 8
Value: 6

I wish I could eat here every single day. The food is really outstanding, and there are so many options for the different tastes of vegetarians and vegans. I always praise a restaurant for providing Veg options, but even more so...Read More

In a class of its own

klime from 10003 | Posted on 4/6/09

Overall Reader Rating: 10 (Highly Recommended)
Food: 10
Service: 10
Décor: 10
Value: 10

I was nervous to try Pure Food and Wine as I'm not really into health food...but I must say its the freshest, most incredibly satisfying food...you'll never believe its good for you! The summer garden is enchanting...Read More

Read All 15 Reviews >>

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