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Pure Food and Wine

Critic's Pick Critics' Pick

54 Irving Pl., New York, NY 10003 40.735978 -73.987264
nr. 17th St.  See Map | Subway Directions Hopstop Popup
212-477-1010 Send to Phone

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  • Cuisine: Juice/Smoothie, Health Food, Vegetarian/Vegan
  • Price Range: $$$

    Key to Prices and ratings

    Upscale
    • Almost Perfect
    • Exceptional
    • Generally Excellent
    • Very Good
    • Good
    Cheap Eats
    • Best in Category
    • Excellent
    • Delicious
    • Very Good
    • Noteworthy
    • Very Expensive
    • Expensive
    • Moderate
    • Cheap
  • Critics' Rating: *

    Key to Prices and ratings

    Upscale
    • Almost Perfect
    • Exceptional
    • Generally Excellent
    • Very Good
    • Good
    Cheap Eats
    • Best in Category
    • Excellent
    • Delicious
    • Very Good
    • Noteworthy
    • Very Expensive
    • Expensive
    • Moderate
    • Cheap
  • Reader Rating:

    8 out of 10

      |  

    18 Reviews | Write a Review

Photo by Luke Townsend

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Official Website

oneluckyduck.com

Hours

Daily, noon-4pm and 5:30-11pm

Nearby Subway Stops

4, 5, 6, L, N, Q, R at 14th St.-Union Sq.

Prices

$23-$26

Payment Methods

American Express, Discover, MasterCard, Visa

Special Features

  • Good for Groups
  • Outdoor Dining
  • Take-Out

Alcohol

  • Beer and Wine Only
  • Sake and Soju

Reservations

Recommended

Profile

Pure is vegetarian and vegan. It serves "raw food"—organically grown fruits, vegetables, and herbs. The kitchen has no ovens, range hoods, or gas. Dishes are prepared in blenders and dehydrators, with plenty of diligent chopping and whisking. Nothing edible is heated to more than 118 degrees. Pigging out (pardon the expression) won't fatten you up, slow you down, or clog any number of things. Bet you're salivating now. But there's something seductive about being guided by an undeniably healthy looking staff cheerfully committed to a cuisine devoted to upliftment. More important, there's something life-affirming about discovering that such cuisine is not only great at wrestling deep-seated toxins, but also pretty amazing in its versatility, blasts of freshness, and its ability to both startle and gratify. You probably don't think a chocolate ganache without eggs, butter, or sugar could satisfy. But a cuisine too many assume is about denial can offer up awfully sweet rewards.

Weddings

This trendy restaurant has health-conscious cuisine and a garden deck that’s ideal for small weddings (up to 150 guests). The food—organic, vegan, and raw—is prepared to perfection, and even the tap water is purified through a high-end filtration system. Prices upon request.

Recommended Dishes

Sangria, $12; tomato and zucchini lasagne, $19; dark chocolate layer cake, $12

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