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This vegan ice-cream shop attempts to lure East Villagers away from 16 Handles—the perpetually mobbed frozen yogurt spot around the corner—with unusual flavors and a slick atmosphere. The name comes from veteran ice-cream consultant Malcolm Stogo, who developed the agave-sweetened, soy- and coconut-milk–based recipes with co-owner Steve Horn (who shares the shop with Rob Sedgwick, brother of actress Kyra). Four swivel chairs are stationed in front of a berry-tinged countertop, and fuchsia walls and pop music foster a mod vibe. Eighteen rotating flavors (though only a dozen may be remaining if you wander in after 10 p.m.) are brought in from the pair's base of operations in Long Island City. Deep metal bins showcase modern, mash-up flavors like cardamom-pistachio, vanilla-coconut, and pomegranate–chocolate-chip like you might find in a gelateria, except that a heavy-handed layer of caramel, chocolate sauce, nuts, or berries coats the surface of each. Though the shop concocts a passable approximation of frozen dairy, most flavors forfeit creaminess for an icy consistency. Soy lovers swear by the vanilla-coconut (with real vanilla bean) and mango; non-vegans will fare better with candy- or swirl-laden creations—Almond Joy or bananas foster—that mask the texture. Gluten-free cookies and BabyCakes vegan cupcakes are also on offer. — Lauren Murrow

The shop entrance is actually on 10th Street.