• Critics’ Pick
  • Sweetgreen

  • Health Food $10.15-$13.65
  • 1164 Broadway
    New York, NY 10001
  • Neighborhood: Flatiron
  • Phone: 646-449-8884
Sweetgreen Photo
5

As a culinary genre, the salad bar is inherently less sexy than the burger joint. But Sweetgreen, a chain founded in 2007 in Washington, D.C., would like to change that. By design, Sweetgreen isn’t so much a salad bar as a lifestyle. It’s got the hip location, next to the NoMad Hotel; the prominently placed chalkboard that name-checks local purveyors; the one percent of proceeds earmarked for children’s vegucation programs. It’s got a manifesto (“Never get stuck … Find your extraordinary …” etc.). Granted, the Underground Gourmet is a sucker for such things, not least the glorification of kale farmers. Still, you can’t eat a manifesto, no matter how well dressed.

Sweetgreen succeeds by serving good food. There is no air of quiet desperation, of joyless calorie counts or ingrained eating disorders. The greens are unfailingly fresh, the combinations inventive. Thought has been given to texture and crunch, to flavor blasts from fresh herbs and citrus, to dressings that are offered, as you make your way down the salad-assembly line, in “light, medium, or heavy?” applications, depending on the number of revolutions the squeeze bottle makes around the circumference of the bowl.

Sweetgreen is trying, largely successfully, to source good, fresh food and make it not only satisfying but cravable. And if you want, you can douse your salad in off-the-menu truffle oil. Umami doesn’t only apply to burgers, after all.

http://sweetgreen.com/
  • Hours

    Daily, 10:30am-11pm

  • Prices

    $10.15-$13.65

  • Payment

    American Express MasterCard Visa

  • Alcohol

    No Alcohol

  • Reservations

    Not Accepted

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