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17 Greenwich Ave., New York, NY 10012 40.723409 -73.996631
nr. 10th St.  See Map | Subway Directions Hopstop Popup
212-226-3142 Send to Phone

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Official Website

Nearby Subway Stops

1, 2, 3 at 14th St.; F, M at 14th St.

Payment Methods

American Express, Discover, MasterCard, Visa


This venue is closed.

With abundant FDNY- and NYPD-branded knickknacks and apparel, The Original Fire Store is a haven for tourists, patriots, and kids obsessed with fire trucks. There are puzzles of burning buildings, T-shirts emblazoned with insignia, firefighter action figures, and cop-themed business card holders just for starts. The often kitschy inventory is counterbalanced by some serious fare such as 9/11 documentaries and books on New York’s finest and bravest, though campy touches like fire engine-red carpeting soften the somber gravitas of any Ground Zero merchandise. No longer for sale are those FDNY calendars; evidently there’s a fair share of bad boys among those hunky shirtless do-gooders. Instead, look for the NYC Firefighters calendar by the same photographer.


Apparel marked down 20% to 30% during annual sale in January.