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Home > Shopping > Tiret

Tiret

595 Fifth Ave., New York, NY 10017 40.757693 -73.978114
nr. 48th St.  See Map | Subway Directions Hopstop Popup
212-921-8848 Send to Phone

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  • Type: Specialty Shop
  • Products & Services: Watches
Photo by Gavin Thomas

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Official Website

tiretnewyork.com

Hours

Mon-Fri, 10am-6pm, by appointment only; Sat-Sun, closed

Nearby Subway Stops

B, D, F, M at 47th-50th Sts.-Rockefeller Center

Payment Methods

American Express, Discover, MasterCard, Visa

Product Guide

Accessories

  • Watches

Special Features

  • Bespoke

Profile

A partnership between hip-hop mogul Damon Dash and former Jacob & Co. designer Daniel Lazar, Tiret (which means “dash” in French) applies fine, often rare materials to handmade Swiss watches, creating heavy, sparkly conversation pieces. Gilded from ceiling to parquet, the neo-baroque showroom displays Tiret’s signature models, such as the Tiret Gotham GMT, a sturdy square watch that offers the hour in 25 time zones at the press of a button. A wall photo shows Usher’s profile replicated in multicolored diamonds on the face of his double chronograph watch. The salespeople encourage customization, enabling shoppers to pair precious gems with fossilized stones, aventurine, and an agate called “crazy lace.” And it’s standard practice (especially among celeb fans like Kanye West and Jill Zarin) to buy several additional bands and bezels.

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