Mon-Thu, 11am-8pm; Fri-Sat, 11am-9pm; Sun, 11am-7pm
N, R at 8th St.-NYU; 6 at Astor Pl.
American Express, Discover, MasterCard, Visa
This sleek shop for tricked-out toys, gadgets, and audio gear supplies surrounding NYU students with the latest products from Japan. Neon toys, gleaming miniature speakers, and patterned headphones pop against the shop’s pristine white walls and flooring. The wall of headphones offers the most impressive selection, featuring DJ-quality and noise cancelling pairs from Panasonic, WESC, and Sony, rhinestone-decked Zumreed models, and store-exclusive Audio Technica earbuds in the shapes of hearts, roses, or pigs. Facing shelves are packed with assorted gadgetry, like styled-out iPod speakers, hubs, kitschy USB flash drives, LED watches, and alarm clocks. Less tech-savvy shoppers can browse the bobbing, chirping array of toys nearby. Wifi powered robots obey voice-activated commands, speak various languages, play Podcasts, and display the weather. But the best selling toys are less considerably less complex, like the Takaratomy Air Guitar game, smiling, solar-activated bobble head dolls, or the Facebank, a realistic, chomping machine that “eats” coins.