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This classic Italian kitchenware master calls itself "The Dream Factory," and venturing into its sole U.S. store is a definite mind trip of sorts. The crystal-clear glass, mirrors, and white walls of architect Hani Rashid's ode to futurism enhance the gleaming stainless steel culinary tools that are works of art as much as they are home appliances. New Yorkers who actually use their kitchens sit on the silver banquettes and bar stools in the front espresso bar, savoring the Joe's coffee and delicate pastries for sale while poring over Alessi's catalog, secretly grateful that the whimsical Michael Graves kitchen timer and Philippe Starck aluminum citrus juicer are actually quite affordable. Other pieces are so stylish that it's not uncommon to see design students snapping photos and trying to heed the "don't touch display" signs on the shelves. This museum-like aura almost makes the place seem inaccessible, but luckily the skinny-jean clad staff is gracious when lending a hand or giving an opinion on whether the fluorescent puppy chow bowl or retro-imprint fly-swatter makes an appropriate gift.Registry
The Italian design innovators’ futuristic new flagship store offers offbeat, of-the-moment wares.