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Critic's Pick Critics' Pick

140 Franklin St., Brooklyn, NY 11222 40.72974 -73.95752
nr. Greenpoint Ave.  See Map | Subway Directions Hopstop Popup
718-349-0203 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$) Mid-Range
  • Type: Boutique
  • Products & Services: Eyewear, Handbags, Jewelry, Women's Shoes, Womenswear
Courtesy of Alter 140

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Official Website


Tue-Sat, noon-8pm; Sun, noon-8pm, Mon, closed

Nearby Subway Stops

G at Greenpoint Ave.

Payment Methods

American Express, MasterCard, Visa

Product Guide


  • Eyewear
  • Handbags
  • Jewelry
  • Women's Shoes


  • Womenswear


Capitalizing on the success of their men’s store, Alter co-owners Tommy Cole and Roy Caires opened this womenswear-focused sister store across the street in August 2008. The weekly changing selection is funky and versatile: tunics with geometric seams from Preloved, vintage-inspired shirtdresses by Holly G., and slouchy jersey tanks from Kill City and Rojas. Cheap Monday jeans provide skinny-denim staples, stacked on a central table beside screen-printed tees by the store’s own in-house line. Back wooden shelves bear affordable accessories, like Matt and Nat Japanese paper clutches, Sam Edelman Oxford-style shoes, and sterling-silver jewelry by Anne Arden McDonald. Totes, slouchy jackets, and shoulder bags cross over into both Alter locations, as does the store’s signature upside-down hanger logo, which Cole and Caires turned into oxidized-silver pendants.