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After their first two locations flourished in Greenpoint (since opening in 2007 and 2008), Alter co-owners Tommy Cole and Roy Caires opened another outpost on Graham Avenue in October 2010. Unlike Alter's other gender-specific stores, the Williamsburg spot carries a co-ed selection of shoes, clothing, and accessories. Neatly organized racks and tables display a collection of asymmetric and minimalistic clothing that includes brands like Cheap Monday, Kill City, and Rojas. The small shoe selection is consistently stocked with oxfords, boots, and heels from brands like Jeffrey Campbell and Melissa, which complement the trendy, cotton-jersey and plaid-centric clothes.