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American Girl Place

609 Fifth Ave., New York, NY 10017 40.757841 -73.977629
at 49th St.  See Map | Subway Directions Hopstop Popup
877-247-5223 Send to Phone

Courtesy of American Girl Place

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Official Website

americangirl.com

Hours

Mon-Thu, 10am-7pm; Fri, 10am-9pm; Sat, 9am-9pm; Sun, 9am-7pm

Nearby Subway Stops

B, D, F, M at 47th-50th Sts.-Rockefeller Center; E, M at Fifth Ave.-53rd St.

Payment Methods

American Express, MasterCard

Profile

The American Girl doll, created in 1986 by former educator Pleasant T. Rowland, represented the perfect collision of luxury plaything and socially-conscious parenting: Each 18-inch doll portrays a 9 or 10-year-old girl at a critical moment in American history: Witness Colonial-era Felicity and Pioneer Kirsten, et al. By the time Mattel bought the brand in 1998, American Girl products encompassed books, extensive mini-wardrobes, a magazine and, eventually, that apex of bright-eyed consumerism, a kind of self-enclosed theme park where junior shoppers can spend the day primping and dreaming in five bright and inviting in-store boutiques. The Dress Like Your Doll shop offers coordinated outfits for girls and their little plastic friends while the Just Like You boutique allows customers to design and purchase mini-replicas of themselves—hair color and texture, eye color, and skin color, to mix and match on demand. Add a doll hair salon, a doll hospital, a bookstore, a café, and a theater presenting An American Girl Musical, and you'll end up wondering if there’s a world outside of Addy, Samantha, and their pint-size gal pals.

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