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Zulema George made a living designing handbags and selling them online for four years before opening her brick-and-mortar Williamsburg boutique in 2008. Aiming to draw male as well as female customers, she named the store after a gender-neutral Swahili phrase meaning “dresses in fashion.” George still sells her elegantly simple leather bags, as well as threads by a handful of young designers from New York and L.A, at this spot. Like the men’s collection—which leans towards the casual, with hoodies and neon-hued Obama, Che, and AC/DC tees—the women’s racks have a hipsterish feel, but with a vintage-inspired twist. The pillbox hats by Claudia de Sousa, for example, could have graced the heads of flappers in the twenties, and one can imagine the purple-bodied, lace-collared shirt by NiLea’ P on a Brontë sister. Anavaa Kisasa is one of only two stores in the city to carry Moon and Lola jewelry; a small case at the front of the store glitters with their mesh-like, gold- and silver-plated earrings. And a few shelves are reserved for cupcake-shaped dissolving bath “bombs” and organic soy-based candles by a friend of George’s who runs a sister shop in Atlanta. — Alex Littlefield