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Apple Store Fifth Avenue

767 Fifth Ave., New York, NY 10153 40.764112 -73.973125
nr. 59th St.  See Map | Subway Directions Hopstop Popup
212-336-1440 Send to Phone
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Photo by Shanna Ravindra

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Official Website

apple.com

Hours

Daily, 24 hours

Nearby Subway Stops

N, Q, R at Fifth Ave.-59th St.

Payment Methods

American Express, Discover, MasterCard, Visa

Profile

Living up to its “Think Different” motto, Apple unveiled Fifth Avenue’s sole subterranean flagship in 2006. The opening of the 32-foot-tall glass cube across from the Plaza garnered almost as much attention as the subsequent iPhone. Today, Mac devotees, wide-eyed tourists, and lunch-breaking Midtowners continue to flock to the street-level vestibule, only to descend via the tubular elevator or floating spiral staircase to a bright, sprawling space crammed full of laptops, Bose sound docks, and iPod nanos. Those with malfunctioning Apple gadgetry head to the Genius Bar, an innovative information desk where rigorously trained staff members answer even the most obscure questions. A children’s enclave caters to mini Mac lovers. And unlike the Soho outpost, this location is a haven for insomniacs as well: The doors are open 24 hours every day of the year.

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