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Home > Shopping > Area Play

Area Play

331 Smith St., Brooklyn, NY 11231 40.680611 -73.994548
at Carroll St.  See Map | Subway Directions Hopstop Popup
718-624-2411 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$) Mid-Range
  • Products & Services: Toys/Games
Photo by Dave Ratzlow

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Official Website


Daily, 10:30am-6pm

Nearby Subway Stops

F, G at Carroll St.

Payment Methods

American Express, MasterCard, Visa

Product Guide


  • Toys/Games


Smith Street in Carroll Gardens is the main strip for Loretta Gendville's chain of businesses, including general children’s store Area Kids and Area Emporium and Spa. There’s also Area Play, a small store open since 2006 and packed with toys for newborns through 7-years-olds. Rather than plastic childhood staples like G.I. Joes and Barbies, shoppers will find eco-friendly options here, including Melissa & Doug's pizza-party sets and Plan's elegantly constructed pull toys. For really little ones, there are rattles in the shape of cell phones, as well as doll-adorned teething rings by Germany-based Haba. The shop stocks design-conscious items like Kidrobot's collectible figures and zipper pulls, and contemporary, hand-knit plush toys by Blabla. Locally made items, like sleek wooden cars from Manhattan-based Kid O and Munipals' MTA-licensed wooden subway cars, are also in the mix.