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Home > Shopping > Auntie Anne's

Auntie Anne's

30 Rockefeller Plz., lower concourse, New York, NY 10112 40.758508 -73.978971
at 49th St.  See Map | Subway Directions Hopstop Popup
212-246-7040 Send to Phone
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  • Reader Rating: Write a Review
  • Price Range: ($) Budget
  • Type: Gourmet Marketplace
  • Products & Services: Bakeries / Specialty Cakes
Photo by Patrick Siggins

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Official Website


Mon-Fri, 9am-7pm; Sat-Sun, 11am-6pm

Nearby Subway Stops

B, D, F, M at 47th-50th Sts.-Rockefeller Center

Payment Methods

American Express, MasterCard, Visa

Product Guide


  • Bakeries / Specialty Cakes


Auntie Anne (a.k.a. Anne Beiler) got her first taste of the pretzel business in 1987 as the manager of a farmer’s market concession stand in Maryland. One year later, she opened a stand of her own in Downington, Pa., where an incorrectly-placed order of ingredients led to a new hand-rolled pretzel recipe that was so successful she eliminated all other items from her menu. The strategy paid off. Since then, Auntie Anne’s has grown to more than 900 take-out locations at mall and airport food courts in Europe, Asia and South America as well as the United States. The basic salt-and-butter pretzel isn’t that different from what you’d get from other similar mall stands but the newfangled variations take this standard snack food in surprising directions such as a messy glazin’ raisin. Every pretzel is freshly-baked and sold warm and can be paired with one of seven pre-packaged dipping sauces. The chain also offers its own line of Dutch Ice and Dutch Smoothie fruit drinks and a fairly sweet lemonade.