Profile

Joining the Hope & Anchor diner and 360 bistro in the hinterlands of Red Hook, Baked brings the erstwhile rough-and-tumble neighborhood what it’s been sorely lacking—homemade chocolate marshmallows and oodles of buttercream frosting. If the bakery’s artsy aesthetic seems familiar—not to mention its logo’d T-shirts and hoodies—it’s because the owners all come from fashion and advertising backgrounds, and one of them was a founding partner at Chocolate Bar, the West Village’s uber-hip candy shop. Despite this provenance, Baked aspires to be a cozy neighborhood hangout, furnishing residents and intrepid day-trippers alike with breakfast scones, chipotle-cinnamon brownies, and specialty cakes like the Red Hook Red Hot. A light lunch menu of soups, salads, and sandwiches is also available. — Rob Patronite and Robin Raisfeld

In the cutthroat world of New York cupcake purveyors, Baked has a devout following. And Baked Weddings can offer a tower of those famous cupcakes in lieu of the traditional cake. Then again, the colorful, whimsical (think tiers lined in retro candy) wedding cakes they design for couples here are anything but traditional. 

Note
Baked is co-owned by Renato Poliafito and Matt Lewis, the co-founder and former co-owner of Chocolate Bar.