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Originally a staid British heritage label, Barbour’s utility jackets became cool again after being spotted on Prince William and style icons such as Alexa Chung. The classic shapes of the streamlined, multi-pocketed utility coats are available in signature waxed cotton, waterproof, and quilted finishes, and offer high-quality outerwear for anything from a blustery winter day to a rainy outing to Glastonbury. At the Soho location, where the label rounds out its offerings with rubber Wellingtons, jodhpurs, cargo trousers, and fine cable knitwear, wall murals of past Barbour-wearing adventurers evoke the brand’s country lifestyle roots. Though it has been around since 1894, with jacket details like contrasting Union Jack and liberty interior prints and collaborations with designers Anya Hindmarch and Tokihito, Barbour continues to modernize. — Kathleen Hou