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Home > Shopping > Behaviour New York

Behaviour New York

160 Ninth Ave., New York, NY 10011 40.744 -74.002
at 20th St.  See Map | Subway Directions Hopstop Popup
646-559-8414 Send to Phone
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  • Reader Rating: Write a Review
  • Price Range: ($$$) High End
  • Products & Services: Eyewear, Men's Shoes, Men's Suits, Menswear, Swimwear, Ties
Photo by Raya Jalabi

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Official Website


Mon-Fri, noon-8pm; Sat-Sun, noon-7pm

Nearby Subway Stops

C, E at 23rd St.

Payment Methods

American Express, Discover, MasterCard

Product Guide


  • Ties
  • Eyewear
  • Men's Shoes


  • Men's Suits
  • Menswear
  • Swimwear


Housed in a 150-year-old townhouse behind a delicate iron gate lies the second outpost of Chad Vo’s menswear boutique, popular with local Chelsea dwellers who frequently pop in for a wardrobe refresher. Behaviour boasts several European and Korean labels, like Wooyoungmi and Pierre Balmain, which cater to a conservative but fashion-conscious clientele. The store focuses on clothing, stocking what they claim are the essentials of a stylish man’s wardrobe — everything from full suits to brightly colored speedos. They have a range of ties and shoes, though they are somewhat limited in their selection of accessories. The clothing is quite sparsely displayed, but the full extent of Vo’s selection is available for sale on their just-launched eponymous online store. Behaviour also has a selection of scented candles and a red velvet settee to rest on between perusing the goods.