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Color-coded categories like Soft, Juicy, and Luscious may sound amateur to an increasingly wine-savvy public, but when founders Josh Wesson and Richard A. Marmet opened this first store of their East Coast chain in 1996, the approach was considered "revolutionary." Architect David Rockwell (Nobu, Café Gray) designed the space to stress simplicity, and with a concrete floor and a few mahogany tables, little distracts from the 100 or so backlit bottles encased in the gridlike walls of light wood. The owners mean it when they say “Wines for Everyday.” Out of 100 selections, almost every bottle is under $15. — Alexandra Vallis

Mon.–Fri., 5–8 p.m.; Sat. and Sun. 3–6 p.m.

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