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Betsey Johnson began her career as a Warhol groupie in Soho; by 1969, she'd opened her first boutique, with Edie Sedgwick as her fit model. Today, the CFDA award-winner is focused on licensing her name to watches, lingerie and a Samsung cell phone, all of which can be found in the vibrant, seductively kooky boutiques that match her sexy, confident clothing to a T. If you're looking for understated monochrome elegance, look elsewhere—but if you're in the market for party clothes that are feminine, offbeat, and fun to wear, you've hit the jackpot. Bright pink walls stamped with Betsey's signature roses welcome shoppers, who come to browse the designer's signature frilly retro party dresses, plunging lingerie-inspired gowns, and flirty, boho separates; newer additions include colorful but conservatively-tailored business wear, plus a full line of girly underthings. As for the clientele, it's not uncommon to see 13-year-olds and women twice or three times that age vying for the same must-have dress.