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What began in 1973 as a line of board shorts in Australia has grown into a worldwide enterprise, with a 4,000-square-foot store smack in the middle of Times Square, just below the MTV studios. The façade of digital surfing images blends well with the surroundings, and the company does a good bit of cross-branding on its shirts, merging the ubiquitous Billabong name with the Statue of Liberty and placing its logo in the "I Love New York" heart. Energizing colors and tropical flower motifs sprawl over the women's and men's tees, sweatshirts, and dressier tops that stock the store along with sporty skirts, knit hats, Oakley and Von Zipper sunglasses, and Waikiki-style jewelry made of macramé, beads, and cowrie shells. Luggage and candy-colored flip-flops nearly complete a tropical traveler's wardrobe, although bathing suits are only available in season. Adjoining Billabong is a store belonging to its skater brand, Element, whose wall-mounted tree trunks create a Pacific Northwest feel.