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Home > Shopping > Blue in Green

Blue in Green

8 Greene St., New York, NY 10013 40.720589 -74.003019
at Canal St.  See Map | Subway Directions Hopstop Popup
212-680-0555 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$$) High End
  • Type: Specialty Shop
  • Products & Services: Men's Shoes, Menswear
Courtesy of Donny Tsang

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Official Website

blueingreensoho.com

Hours

Mon-Sat, 11am-8pm; Sun, noon-7pm

Nearby Subway Stops

A, C, E at Canal St.; 6, J, N, Q, R, Z to Canal St.; F, G at 15th St.-Prospect Park

Payment Methods

American Express, Diners Club, MasterCard, Visa

Product Guide

Accessories

  • Men's Shoes

Clothing

  • Menswear

Profile

Yuji Fukushima, a Japanese music-booking agent, and Gordon Heffner, who works for the manufacturer of Marc Jacobs’s and Ralph Lauren’s lines, opened their side business Blue in Green (named after a Miles Davis song) in 2006. Today, fifteen hard-to-find, premium brands of jeans—most based in Japan, a country known for its quality denim—line the walls of their small store, which has a purple velvet-lined display case of key fobs, rings, and belts. Prices range from the low three figures all the way up to four figures for a pair by Kyuten, embedded with ground pearl and strips of rare vintage kimono. Warehouse’s Duckdigger jeans are sandblasted in Japan with grains shipped from Nevada and finished with mismatched vintage hardware and twenties-style suspender buttons. Most jeans are raw, so clients can produce their own fade, and the few that are pre-distressed are never airbrushed; free hemming is available in-house on a rare Union Special chain-stitcher from an original Levi’s factory. An assortment of street clothes and limited-edition shoes from brands like Stone Island, Low Hurtz, and Paul Smith rounds out the boutique’s study in casual cool.

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