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Home > Shopping > boc


410 Columbus Ave., New York, NY 10024 40.782 -73.975
nr. 80th St.  See Map | Subway Directions Hopstop Popup
212-799-1567 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$$) High End
  • Type: Boutique
  • Products & Services: Designer Discount, Handbags, Jewelry, Women's Shoes, Womenswear

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Official Website


Mon-Sat, noon-8pm; Sun, noon-6pm

Nearby Subway Stops

B, C at 81st St.-Museum of Natural History

Payment Methods

American Express, Diners Club, Discover, MasterCard, Visa

Product Guide


  • Handbags
  • Jewelry
  • Women's Shoes


  • Designer Discount
  • Womenswear


Short for “Boutique on Columbus,” BOC caters to local ladies who are looking for a one-stop outfitter. A.L.C. dresses, Skull Cashmere sweaters, and Frame Denim jeans are draped over a marble-topped centerpiece to showcase complete looks from head to toe. Dotted about are leather clutches, gold-studded belts, and oversized bags to match the season’s trends. BOC prides itself on a clientele that ranges from “soccer moms to fashion editors,” and its styles are accordingly versatile: a pair of boots by Loeffler Randall with a Paul & Joe Sister dress looks fresh and youthful, while spring separates by 10 Crosby Derek Lam would be appropriate for a mature office environment. An alcove in the back holds clearance items and shoes.

Shopping Guide

BÖC offers a free personal shopping service. Bring in your wardrobe, and they’ll help you integrate new pieces with your current ones.


Seasonal sales and clearance merchandise up to 70% off.