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Home > Shopping > boc


410 Columbus Ave., New York, NY 10024 40.782 -73.975
nr. 80th St.  See Map | Subway Directions Hopstop Popup
212-799-1567 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$$) High End
  • Type: Boutique
  • Products & Services: Designer Discount, Handbags, Jewelry, Women's Shoes, Womenswear

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Official Website


Mon-Sat, noon-8pm; Sun, noon-6pm

Nearby Subway Stops

B, C at 81st St.-Museum of Natural History

Payment Methods

American Express, Diners Club, Discover, MasterCard, Visa

Product Guide


  • Handbags
  • Jewelry
  • Women's Shoes


  • Designer Discount
  • Womenswear


Short for “Boutique on Columbus,” BOC caters to local ladies who are looking for a one-stop outfitter. Vivienne Westwood dresses, D&G coats, Barbara Bui skirts, and Raven jeans are draped over white platform blocks to showcase complete looks from head to toe. Dotted about are chunky bracelets, headbands, belts, and leather handbags to match the season’s trends. BOC prides itself on a clientele that ranges from “soccer moms to fashion editors,” and its styles are accordingly versatile: a pair of sexy heels by Jacqueline Schnabel with an Alexander Wang dress looks fresh and youthful, while wool suiting by Rebecca Taylor would be appropriate for a mature office environment. An alcove in the back holds clearance items and shoes, including handmade Brazilian pumps, Sigerson Morrison flats, and Belle boots.

Shopping Guide

BÖC offers a free personal shopping service. Bring in your wardrobe, and they’ll help you integrate new pieces with your current ones.


Seasonal sales and clearance merchandise up to 70% off.