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Marc Jacobs expanded his West Village empire in September 2010 with Bookmarc, taking over the storefront of former neighborhood fixture Biography Books. Though the majority of the floor space is devoted to books — most covering art, design, fashion, and music — the MJ-emblazoned desk supplies and totes are the main draw for a perpetual stream of tourists. Coffee-table tomes are showcased on central shelves, while sketchbooks, tote bags, key rings, and miniature pencil sets line the store's perimeter. Blank notebooks tout cheeky titles — "As I Lay Tanning," "The History of Sexuality: Extended Version," "The Gay Gatsby" — and postcards share the shelves with condoms. Though most of the Bookmarc merch is of the back-to-school variety, there are also some kitschy, inexpensive carryovers from the shuttered Marc by Marc Jacobs Accessories shop down the street. — Lauren Murrow